“What’s in a name…” is a heartfelt reflection on the creation of Bee-coming, HOPE, a counselling practice rooted in personal experience, growth, and purpose. Every part of the name and logo holds meaning: the sunflower symbolizes personal growth and resilience; the bee represents community and healing; and “Bee-coming” reflects the journey of becoming our best selves. HOPE stands for Helping Opportunities and Possibilities Emerge, capturing the core mission of the practice. With a touch of colour to represent light in dark times, the name embodies the passion, intention, and values behind the work.
